Disclaimer: I’m not affiliated with Furtados in any capacity and all the views for this case study are strictly my own. No user research was carried out for this redesign. This case study was done to enhance my learning experience and to challenge myself to try and improve a platform I frequently use.
5 days (July 2021)
What is Furtados?
Furtados is a music retail store headquartered in Mumbai. They have stores in all parts of the country. They also have an e-commerce website which attracts a lot of traffic.
Why this re-design?
As good as their in-store service is, the design of their website and especially the mobile web-app really doesn’t hit the mark. I decided to focus specifically on the mobile redesign since that’s the way most people interact with the web these days.
Confused and Cluttered UI
The UI feels extremely mismanaged and all over the place. There’s a lack of white space. Visual hierarchy needs to be improved massively.
The organisation of products into different categories hasn’t been done efficiently making it difficult for the users to browse through products and find the exact thing they’re looking for.
Poor advertisement of their music school
Furtados also run their own music school which is reputed as one of the best in the country. But their advertisement for the same on the website is done quite poorly wherein most users don’t even notice it.
Cleaned up the home page by making the search bar more prominent, adding more white space between elements giving them some breathing space. Added a bottom navigation bar to make things more accessible
New Product Page
Changed the product page by making the details of the product more prominent. Made the review and rating section more visible which makes it easier for the user to decide.
Improved Sort and Filter functions
I’m of the opinion that the sort and filter functions on any e-commerce platform need to be up to the mark to make it easy for the customer to find the right thing in the least amount of time. Improved both those by adding more options to sort through the products.
Improved Checkout and Payment process
Improved the checkout and payment process by making the saving addresses appear with better details and easier editing options. Improved payment by having previous payment methods already saved.